PROFILE
Erica Banks
Rapper, Entrepreneur, “Buss It” Sensation
$4-5M
2025 Net Worth
↑ +300% from 2024
Age
26
Career Start
2019
YouTube Views
227M+
IG Followers
641K
F
From the Editor
- • Erica Banks’ net worth in 2025 is estimated at $4–5 million, up sharply from about $1 million in 2024. Her wealth comes from music sales, touring, endorsements, and business ventures.
- • She earns roughly $150,000–200,000 a year from digital sales and streaming, driven by her viral hit “Buss It,” which has over 227 million YouTube views. Her YouTube channel brings in an additional $3,000–8,000 monthly.
- • Touring is her largest revenue stream, generating $480,000–720,000 annually. She headlined the 15-date “Cocky on Purpose Tour” in 2024 and earns about $10,000–15,000 per concert appearance.
- • Endorsements with Reebok and Fashion Nova add $80,000–120,000 annually. On Instagram, where she has 641,000 followers, she commands $1,500–3,000 per sponsored post.
- • Her “Banks Bank” clothing line and other ventures contribute another $50,000–100,000 per year.
- • Banks was born in DeSoto, Texas in 1998. She studied nursing and later business at Texas A&M University-Commerce before dropping out to pursue music.
- • She signed with 1501 Certified Entertainment in 2019, joined Warner Records in 2021 after “Buss It” went viral, and entered a joint venture with Arista Records in December 2024.
- • She invested $250,000 of her own resources into “Buss It” before it turned profitable, underscoring the financial stakes of breaking a hit. The single reached the Billboard Hot 100, was certified Platinum, and fueled her mainstream breakthrough.
- • Beyond music, she has built a presence with 361,000 YouTube subscribers and strong engagement across social platforms. She emphasizes ownership and diversification, using merchandise, endorsements, and partnerships to expand her income base.
- • Banks declared herself “the best female rapper in 2022” and has appeared on “Love & Hip Hop: Atlanta.” She has also faced legal challenges: in August 2025, she was arrested in Atlanta for possession of a stolen firearm, though released the same day.
- • At 26, with multiple label deals, steady touring, and diversified ventures, Erica Banks is positioned for continued financial growth despite recent setbacks.
Primary Income Sources
🎤 Touring & Live Performances
$480K-720K/year
🎵 Music Sales & Streaming
$150K-200K/year
👟 Brand Endorsements (Reebok, Fashion Nova)
$80K-120K/year
👕 Banks Bank Clothing & Ventures
$50K-100K/year
📺 YouTube Revenue
$36K-96K/year
Wealth Growth Timeline
2019
$100,000
Early career, signed to 1501 Certified
2021
$500,000
“Buss It” goes viral, Warner Records deal
2023
$1.5 Million
Expanded touring, TV appearances
2024
$1.55 Million
Arista Records joint venture
2025
$4-5 Million
Business expansion, tour success
Notable Achievements
💿 Platinum “Buss It”
📈 Billboard Hot 100
🎬 Love & Hip Hop Atlanta
💰 $250K Investment Success
🎤 15-Date Headlining Tour
📱 641K IG Followers
🏷️ Banks Bank Brand
🎥 227M+ YouTube Views
Wealth History
Hover to reveal net worth by year
Historical
Current (2025)
